Meet LB
About Lindsey Bourcier
I am a digital marketer and social media expert known for cultivating brand affinity through campaigns, content creation, and driving organic audience engagement. My passions for storytelling and relationship building have driven me to excel in brand marketing, delivering cohesive campaigns that promote conversion, inspire loyalty, and foster advocacy. With a proven track record in teammate and project management, I have played pivotal roles in multiple successful product launches and brand partnerships, making me a valuable asset for brands seeking exceptional organizational acumen, enhanced engagement, and community connection.
Services
Creative Consulting
I'd love to collaborate on elevating your digital presence. My areas of expertise include:
- Organic Social Media Strategy
- Brand Communications
- Creative Direction
- Content Production
- Project Management
- Community Building
- Performance Reporting
- Partnership Development and PR
Kind Words
Eric Edelson, CEO
Lindsey is one of those dream team members you never have to worry about because she gets it done. From her very first interview and the kind, handwritten thank you note she sent immediately after to her full takeover of Fireclay's social presence and pushing our company to be better, Lindsey has consistently delivered. At Fireclay she began her career in sales, quickly becoming one of our top selling teammates. Seeing marketing as more of her passion and an area she was eager to explore, she took a big leap of faith and took over our social media programs and quickly project management for the team. Most recently Lindsey was promoted to Brand Manager, where she is responsible for the look and feel of our brand, our marketing campaigns, and will soon be building a team around her.
Lindsey is responsible, committed, creative, collaborative, and always kind and generous with her time. She steps up not just for her team but for others, and always, always ensures that Fireclay is looking the best we possibly can on behalf of her 165 other teammates.
Lindsey has a great career ahead of her and I will be cheering her on always.
Caitlyn Child, Sales VP
In nine years at Fireclay Tile, I've had the privilege to work with numerous talented individuals, and Lindsey stands out as one of the most exceptional. As our Brand and Communications Manager, her ability to take an idea from its embryonic stage to full-fledged implementation is truly commendable. Lindsey's clear communication with key stakeholders, combined with her in-depth research, has ensured that every project she takes on not only uplifts our brand but also resonates deeply with our clients, contributing significantly to our sales team's overall success. She has an innate talent for bridging the goals of marketing and sales, always seeking insights from our team to ensure marketing efforts are in tandem with sales objectives.
One of her most remarkable achievements was spearheading our collaboration with the Architects Foundation to launch a scholarship program supporting Black Women in Architecture. Through her efforts, she managed to double donations year on year, paving the way for more opportunities for deserving candidates. From her days in sales to her current role in marketing, Lindsey's meticulous nature and her knack for staying ahead of the curve, especially in emerging social platforms, is unparalleled. I wholeheartedly recommend Lindsey for any endeavor she chooses to pursue, confident that she will continue to shine and make a significant impact.
Andi Weidenbenner, Graphic Designer
Having worked closely with Lindsey for a little over 2 years at Fireclay Tile, I can confidently verify the skills, ethic, and dedication that that she demonstrates in her work every day.
Since I’ve known her, Lindsey has always shown a real knack for project management. She has a deep understanding of the intricacies involved in creative projects of all kinds, which goes a long way for a designer like myself. From concept to completion, her organizational skills, attention to detail, and ability to manage workflows make her an incredible partner to work with no matter what team you report to.
Throughout our time together at Fireclay, Lindsey was always great at building strong relationships with cross-functional teams, including but not limited to creatives, salespeople, and e-commerce teammates. I always admired her natural ability to listen actively, provide clear direction, and offer valuable feedback to team members — actions which ended up fostering a collaborative and comfortable work environment.
Lindsey possesses an innate ability to balance creativity with operational efficiency. She understands the importance of maintaining a structured workflow without stifling the creative process. Lindsey's unique skill set allows her to harmonize the needs of the creative team with the strategic goals of the organization, resulting in the successful execution of high-quality and interesting projects.
Lindsey stays up-to-date on trends and best practices, and her enthusiasm for innovation and optimization is contagious. She loves storytelling, and is one of the most thoughtful and inclusive individuals I’ve had the pleasure of working with.
Laura Martinez, VP of People
I recommend Lindsey for her work as a Brand Communications Manager. Throughout our time working together at Fireclay Tile, Lindsey demonstrated diligence and proactive support cross-departmentally, with the People Team. Lindsey's collaborative approach and keen understanding of the interplay between employer branding and HR were helpful in evangelizing Fireclay, namely her skills helped us attract & retain talent. Lindsey sought input from the People Team, to ensure alignment on goals and messaging. Lindsey consistently brought energy, enthusiasm, and thoughtful suggestions to our shared projects. Lindsey's communication skills and hard work ensured that stakeholders were involved and well-informed of progress. I recommend Lindsey Bourcier for a role that requires a skilled and dedicated marketing professional.
Jude Garcia, Social Media Manager
Lindsey is an absolute gem when it comes to uplifting those around her. She has this incredible talent for lifting our spirits, offering unwavering support, and genuinely believing in our abilities. I can't even begin to express how deeply her positive influence has shaped me and our team.
What sets Lindsey apart is her innate ability to communicate with clarity and empathy. Working alongside Lindsey, I knew I was being heard and understood. She effortlessly conveys her ideas, feedback, and expectations, breaking down even the most complex concepts into relatable terms. In the ever-evolving world of social media, her guidance has been invaluable, helping us navigate trends and strategies with confidence.
Her expertise has played a pivotal role in shaping our brand's online presence. Under her guidance, our social media channels have flourished, capturing attention and sparking meaningful engagement. But what truly sets her apart is her adventurous spirit. She constantly encouraged me to step out of our comfort zones, to embrace boldness, and to experiment with innovative ideas. It's through her bold leadership that our storytelling and social media efforts have taken on a captivating sparkle, leaving a lasting impact on our audience and propelling our brand to new heights.
I consider myself incredibly lucky to have had the opportunity to have Lindsey as a manager. Her mentorship has been nothing short of invaluable. She has inspired me to embrace new challenges and to continuously strive to be a great social storyteller.
Loni Johnston, Sr. Graphic Designer, Photographer, and Videographer
In our 4 years working at Fireclay, Lindsey became one of my closest creative collaborators. She possesses the ability to manage projects from concept to completion, providing excellent feedback to make a campaign the best version of itself. I often referred to her as a creative producer and knew I could trust her implicitly to set the creative tone of a campaign. We worked together on many video projects and I learned so much about editing from her storytelling expertise. What I most appreciate about Lindsey is that she found ways to tell a product’s story through its people, which, in turn, empowered our teammates, deepened our audience’s connection with the brand, and made our company about so much more than just tile.
Working with Lindsey made me a better designer, photographer, and videographer and I will always be grateful for the time that we got to work together. I wholeheartedly recommend her for any role that requires strong project management skills, a deep understanding of the creative process, and effective communication. She’s a valuable asset to any team!
Hira Siddiqui, E-Commerce Merchandiser
Working with Lindsey for over a year at Fireclay Tile, she quickly became one of my key partners on the marketing team. We worked closely together to optimize value-driven storytelling on the website. Consistently aligning with creative, sales and e-commerce teammates, she produced meaningful and effective enhancements to our brand. In our short, but meaningful time together, we worked closely to launch several projects, and made a number of improvements to the site.
Lindsey was often my go-to for questions that no one else had immediate answers to. Her extensive knowledge about the company's goals, and her passion for our brand and consumer base powered her creative solutions for growth. Whether it was for social media, trade partnerships, or advocacy and philanthropic work, she worked to align messaging and really highlight our brand, teammates and stakeholders. She is an active listener, team player and collaborator that pivots easily with solutions. Lindsey is also an effective and earnest storyteller - a skill that furthered our mission-driven brand, and leveraged us above competition. In the time that I've known her, Lindsey has proven to be a great project manager - her attention to detail and organizational skills often made our intricate and robust workflows easier to digest.
On a personal level, Lindsey was a super encouraging teammate, bringing a lot of positivity and energy to our team, and I know she will an invaluable asset to any marketing, project management or creative team she chooses to work with in the future.
Ted Ryan, SEO Manager
Lindsey is a talented marketing professional who brings brands to life. Leveraging social media, live events, brand partnerships, and philanthropic initiatives, Lindsey crafts messaging, visual storytelling, and brand identity that customers and community members can engage with and relate to with their values, personalities, aesthetics, and aspirations.
Lindsey was instrumental in differentiating Fireclay as a mission-driven brand by highlighting our manufacturing methods and uplifting the identities of our makers through the wildly popular Factory Fridays campaign on Instagram, spearheading our Diversity Advancement Scholarship in partnership with the Architects Foundation, and fostering working relationships across the design and art communities.
Behind the scenes, Lindsey is a deft project manager, utilizing digital tools to bring stakeholders together to do their best, and collaborates effectively across departments to steer cohesive campaigns that drive conversion, loyalty, and advocacy.
I'd recommend Lindsey to any organization looking to give a pulse to its brand, share the story of its identity, and grow its engaged community while challenging itself to explore the reach and opportunities of its values.
Kristina Kerley, Sr. Design Consultant
Lindsey has an innate ability of understanding the audience at hand and uses her deft expertise with social media and storytelling to craft narratives and campaigns that capture clients attention and hearts.
As a professional peer, watching the way she leads and mentors her team and working directly alongside them is inspiring. No task is too small to take on, and I have yet to see a hurdle that can stop her. Her ability to pivot, and think quickly and meaningfully is incredible. She is witty and sharp-minded, empathetic and creative, and above all dedicated to improving the lives of colleagues, clients, and other members of our industry at large through a myriad of ways.
During the early days of the pandemic, there was no shortage of creativity from Lindsey. She came up with ways to offer a respite from the raging uncertainty globally by way of small moments of relief via social media. She created opportunities for our team as a whole to participate and engage and shared all our collective experiences on our social channels, thus encouraging our online community to feel further connected to us as people, and the brand at large. At a time when we all needed those small moments of relief, her efforts made a huge impact. There is no doubt in my mind that we wouldn’t be where we are at a company without her unique skills and sharp mind.
Since then, I have watched her continue to dream up and grow initiatives that have had profound positive ripple effects in our company and beyond. She is absolutely a natural-born leader. She is smart and savvy, thoughtful, truly leads with empathy, and above all is nothing short of an absolutely cherished and valued colleague. Over the course of our four years working together, I have felt personally empowered, supported, appreciated, and valued by her. She is always willing to offer sage advice, creates an inclusive workspace, and sets a pace we all strive to meet.
Victoria Engles, Director of Commercial Sales
Lindsey is a true asset to her team. As a sales leader, I really needed to rely on Lindsey's expertise to help support our business needs and growth. Lindsey is highly responsive, detailed oriented, and thorough. She operates with a growth mindset and easily generates creative ideas. She has the ability to take ideas in the very new and early stages and bring them to a full, finished, and professional resolution. Lindsey also has the ability to simplify all the brand marketing lingo so that those outside of that team can understand initiatives, goals, and growth. Lindsey is a gem of a person and has an extremely high work ethic, and is a pleasure to work with.